NS2 and Brock Jones' 191 Sign Sandler Center in Virginia Beach
Spectra Enters Promoter Agreement With NS2 And 191 Touring
Just six months after leaving Comcast-Spectacor, long time booking veteran Brock Jones has signed a deal with his former employer Spectra and new partner NS2 to increase the number of performances at the Sandler Center for the Performing Arts in Virginia Beach. First opened in 2007, the city-owned 1,300-seat theater replaced the 1000-seat Pavilion Theatre and is home to 10 resident companies including the Virginia Symphony Orchestra.
NS2, which is managed by Darin Lashinsky, will work with Jones and 191 Touring to co-promote concerts at the venue. NS2 has a similar relationship with the Carolina Theatre in Durham, the Charleston Music Hall and CMA Theater at the Country Music Hall of Fame and Museum in Nashville.
The Long Read: Q&A with 191 Touring's Brock Jones
Spectra by Comcast Spectacor has entered a partnership with Nashville-based promotion companies National Shows 2 (NS2) and 191 Touring to bring more concerts to the Sandler Center For The Performing Arts in Virginia Beach, Va.
Spectra provides venue management to the Sandler Center.
“We are excited to be partnering with some of the industry’s best,” Spectra’s Davis Semon, GM for the Sandler Center, said in a statement. “The Sandler Center has been producing world-class events for the past ten years and this partnership will enable us to increase the number of quality performances here at the theatre for years to come.”
Spectra's Jones Goes It Alone
If Brock Jones could change one thing about the music industry, it would be ridding it of the people who aren’t true music fans.
“If you hate this job or you don’t love it, why are you here?” Jones told Amplify. “We’re all working really hard to split up a big pie, but if you don’t understand how great this gig is – get lost.”
Jones, who grew up in Idaho, found music to be his only escape in a small fly fishing town where friends were few and far between. He spent all of his time sending mix tapes through the mail with friends who had spent the summer in his tourist community and returned home to bigger cities. The isolation cemented Jones’ relationship with music and, from the age of 13, he knew it was the only business he wanted to be in.
Brock Jones Leaves Spectra to Launch Indie Promoter 191 Touring
Brock Jones has made a three-decade career of looking for the right fit between venues, artists and his own goals. That’s why when he sensed earlier this year that his position at Comcast Spectacor’s Spectra live event touring and promotion division didn’t feel right anymore, he decided to make a clean break and go his own way.
“Comcast Spectacor has really made a conscious decision that they need to focus in on the core product of the business, which is venue management and food and beverage, which is fine [with me]” he said. “It’s not a coincidence that the concert touring division was offloaded almost at the exact same time they sold ticketing. Honestly, the concert touring business is not for everyone.”
Comcast Spectacor’s in-house concert promoter is parting ways with the venue management company to start his own independent concert promotion shop.
Brock Jones is leaving Spectra Presents to start 191 Touring, a Nashville-based touring outfit that will team up with other independents to present tours and book shows. Jones is a longtime music professional who served as VP of booking at Bridgestone Arena in Nashville before going on to run Comcast Spectacor’s booking department, first helping Spectra book its large network of venues before starting the company’s in house concert promotion company. Jones said the idea to create Spectra Presents came from the company’s founder Ed Snider, who passed away in 2016.